Bixel Road http://bixelroad.com Creating Websites for Small Businesses Wed, 19 Dec 2012 19:09:43 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 The Coffee Break http://bixelroad.com/the-coffee-break/ http://bixelroad.com/the-coffee-break/#comments Wed, 19 Dec 2012 19:05:18 +0000 bixelroad http://bixelroad.com/?p=412 http://bixelroad.com/the-coffee-break/feed/ 0 TrapNeuterReturn.com http://bixelroad.com/trapneuterreturn-com/ http://bixelroad.com/trapneuterreturn-com/#comments Fri, 07 Sep 2012 16:00:17 +0000 bixelroad http://bixelroad.com/?p=299 http://bixelroad.com/trapneuterreturn-com/feed/ 0 GKWAssociates.com http://bixelroad.com/gkwassociates-com/ http://bixelroad.com/gkwassociates-com/#comments Thu, 06 Sep 2012 23:35:09 +0000 bixelroad http://bixelroad.com/?p=392 http://bixelroad.com/gkwassociates-com/feed/ 0 What is SEO? http://bixelroad.com/what-is-seo/ http://bixelroad.com/what-is-seo/#comments Fri, 31 Aug 2012 16:00:25 +0000 bixelroad http://bixelroad.com/?p=263 Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s search results.In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

The effectiveness of SEO may be measured by the position of a web site on a Search Engine Results Page (SERP) when searching for a certain keyword, or by web analytics Key Performance Indexes (KPIs).

]]> http://bixelroad.com/what-is-seo/feed/ 0 What is Web 2.0? http://bixelroad.com/what-is-web-2-0/ http://bixelroad.com/what-is-web-2-0/#comments Tue, 31 Jul 2012 16:00:32 +0000 bixelroad http://bixelroad.com/?p=270 Web 2.0 is a concept that takes the network as a platform for information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.

The term is closely associated with Tim O’Reilly because of the O’Reilly Media Web 2.0 conference in late 2004.[2][3] Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers and end-users use the Web. Whether Web 2.0 is substantively different from prior web technologies has been challenged by World Wide Web inventor Tim Berners-Lee, who describes the term as jargon.[4] His vision of the Web is “a collaborative medium, a place where we [can] all meet and read and write”.[5]

]]> http://bixelroad.com/what-is-web-2-0/feed/ 0 KevinNiemi.com http://bixelroad.com/kevinniemi-com/ http://bixelroad.com/kevinniemi-com/#comments Tue, 31 Jul 2012 16:00:25 +0000 bixelroad http://bixelroad.com/?p=374 http://bixelroad.com/kevinniemi-com/feed/ 0 ShowbizVisas.com http://bixelroad.com/showbizvisas-com/ http://bixelroad.com/showbizvisas-com/#comments Wed, 30 May 2012 16:00:35 +0000 bixelroad http://bixelroad.com/?p=399 http://bixelroad.com/showbizvisas-com/feed/ 0 BixelRoad.com http://bixelroad.com/bixelroad-com/ http://bixelroad.com/bixelroad-com/#comments Mon, 30 Apr 2012 16:00:56 +0000 bixelroad http://bixelroad.com/?p=405 http://bixelroad.com/bixelroad-com/feed/ 0 JeffWittConsulting.com http://bixelroad.com/jeffwittconsulting-com/ http://bixelroad.com/jeffwittconsulting-com/#comments Sat, 31 Mar 2012 16:00:46 +0000 bixelroad http://bixelroad.com/?p=343 http://bixelroad.com/jeffwittconsulting-com/feed/ 0